Dale Obrochta is a professional entertainer, entrepreneur, motivator, and business owner; he understands image perception from an individual and corporate perspective. Moreover, how these images project to the world. He helps individuals and companies enhance and improve their business brands. His expertise is personal, and business knowledge is constantly expanding.
VIDEO
Video Production – Introduction
Purpose: This video’s sole purpose is to connect with a prospective client and stand out from other prospects in the selection process and was used on the libraryballoonshow.com website
Date: April 20, 2020 Format: YouTube
Distributed on: A landing page with customized email
Target Audience: Youth Service Librarians Runtime: 1:25
Responsibilities: Videography, Lighting, Sound, Video Editing, Video Production, and Voice Over
TV Segment Proposal
Purpose: This is a one-sheet designed to highlight key elements in a TV segment for producers and staff, showing that I’m an expert on a topic and the information being presented is current and up-to-date. I use this for TV, Podcast, and newspaper interviews.
Format: PDF
Responsibilities: Graphics Designer, Researcher, and Wrote Text Copy
Lead Generation Presentation
Purpose: This marketing video showcase how I use my marketing experience as an entertainer to help a client generate leads at a trade show
Date: May 112, 2012 Format: YouTube
Distributed on: Website and Targeted Email Marketing Campaigns
Target Audience: Technology and Medical Industry Runtime: 5:25
Responsibilities: Prezi Presentation, Voice Over, Video Editing, Sales Copy, Uploading to Website
10 Things A Performer Must Consider Post COVID-19
Purpose: This video was produced for
- Stay current with industry news
- Use as marketing collateral for restaurant entertainment program
- To establish myself as an expert in the industry
Date: Feb 26, 2021 Format: YouTube
Distributed on: Twitter, LinkedIn & Facebook
Target Audience: Entertainment field Runtime: 43:07
Responsibilities: Producer and Editor
AD: Cary Park District – Ad Mother/Sons Date Night
Purpose: This video was used as an advertisement during a paid, live Zoom show that I produced for Waterford Public Library during the start of the COVID-19 pandemic. This ad advertised an upcoming event for Mom’s and Son’s Dance.
Date: Feb 24, 2021 Format: Zoom
Distributed on: Paid Zoom
Target Audience: Cary IL residents Runtime: 0:23
Responsibilities: Produced, Video Editor, and Copywriter
AD: Waterford Public Library
Purpose: This video was used as an advertisement during a Facebook live show that I produced for Waterford Public Library during the start of the COVID-19 pandemic. This ad informs the public that the library had digital media available as people were not checking out books because of the fear of COVID-19.
Date: May 2020 Format: YouTube and Facebook
Distributed on: Facebook
Target Audience: Waterford, WI Runtime: 0:23
Responsibilities: Produced, Video Editor, Copywriter, and Voiceover
Hospitality Ad
Purpose: Video for website advertising hospitality entertainment
Responsibilities: Selection of images, Sales copy, and Voiceover
AD: Mayor Keith Pekau – Golf Outing
Purpose: To promote a Golf Outing to VIP sponsors.
Responsibilities: Voiceover, Graphic Design, Video Editing
AD: M&D Transport
Purpose: To attract new freight haulers to hire.
Responsibilities: Voiceover, Graphic Design, Video Editing
AD: Tinley Park Bulldogs Baseball
Purpose: This video was used on Facebook and Twitter to advertise the golf outing/fundraiser to potential golfers.
Responsibilities: Selected stock images and b-roll video footage, created copy, voiceover, and video editing.
AD: Virtual Show Art of Inflation
Purpose: When COVID-19 shut down the entertainment industry, I created a virtual show. This video highlights the companies capabilities and what it can offer to a library looking for a virtual program. This video is used on the website to market this show to libraries.
Date: April 9, 2020 Format: YouTube
Distributed to: email marketing and Facebook
Target Audience: USA Libraries Runtime: 0:37
Responsibilities: Produced, Graphic Designer, Video Editor, Copywriter, Voice Over, Uploading to website.
TEDx Talk: Exposure
Date: Dec 21, 2016 Format: YouTube
Purpose: This was performed live to an audience of 300 and streamed to over 2,000 individuals—the purpose of this presentation quick reminder of what “exposure” can mean when meeting people.
Date: May 2020 Format: YouTube and Facebook
Distributed on: Facebook and Streamed Live
Target Audience: TED Audience Runtime: 4:50
Responsibilities: Speaker, Speech Writer, and Presenter
BLOG
How To Stand Out In A Library Zoom Program
Date: Dec 21, 2016 Format: Blog
Purpose: This blog article was designed for youth librarians, and this article was intended to keep my name in front of prospective buyers of upcoming programs.
Date: Feb 2021 Format: Article
Distributed on: Email
Target Audience: targeted audience of 460 librarians Word Count: 375
Responsibilities: Author and Editor
Link to Article – https://www.libraryballoonshow.com/how-to-stand-out-in-a-library-zoom-program/
The External Factors Slowing Down Park Districts From Booking Events
Date: Feb 22, 2021 Format: Article
Purpose: This was to establish me as an expert in the park district entertainment industry.
Date: Feb 2021 Format: Blog
Distributed on: Facebook, Twitter, and LinkedIn.
Target Audience: Park district industry Word Count: 608
Responsibilities: Author and Editor
Link to Article – https://www.mbd2.com/forum/balloon_Animal_Blog/the-external-factors-slowing-down-park-districts-from-booking-events/
Facebook Post for Clear Stream Recycling
Contracted vendor for ClearStream Recycling to help the owner with Zoom presentation to the Colorado Recycling Community, where I developed and assisted in writing the presentation for the owner and overseeing their Facebook business page.
This Facebook post aimed to show the ClearStream Recycling container visually out preformed the standard recycling container.
Responsibilities: Graphic Designer, Sales Copy, and Social Media Post
Product Launch – Unlocking the Secrets of Restaurant Entertainment – Facebook Live Presentation
Product: This is an online membership program that teaches how to market entertainment to restaurant owners, showing the benefits of restaurant entertainment.
Facebook Group: https://www.facebook.com/RestaurantEntertainmentGroup
Purpose: I can use a Facebook landing page to register subscribers to join my email list and then use marketing funnels education and sell a $397 training course. I use this Facebook group to generate leads for the course and as a way to show that I’m an expert in the field of restaurant entertainment.
Format: YouTube lives video using OBS broadcasting software. Date: Dec 25, 2017
Target Audience: Entertainment Industry
Responsibilities: Produce all video content, slideshows, MailChimp email funnels, along research content.
Link to video: https://fb.watch/4QOuYy8HfX/
Live Interview – Improv Comedy and Public Speaking
An interview was done at the Orland Park Toastmasters with a live audience recorded on a webcam and laptop computer.
Purpose: Video showing how improvement can help a speaker improve a presentation.
Date: Jan 2019 Format: YouTube
Distributed on: Twitter, Facebook, and YouTube
Target Audience: People interested in public speaking and improv Runtime: 14:43
Responsibilities: Graphics Design, Interview, Video Editing, Audio Enhancements, and Topic of Discussion.
Restaurant Entertainment Interview
Topic Discussion: How to use profiling when meeting a customer
Purpose: Video to establish me as an expert in restaurant entertainment
Date Feb 15, 2019 Format: YouTube
Distributed on: Targeted Email Campaign and Facebook Group
Target Audience: Entertainment Industry
Responsibilities: Graphic Design of Opening, Video Editing, and Interviewing
Marketing One-Sheets
Purpose: Marketing collateral used as support data for hiring Dale as an entertainer where a second party will be presenting information to a committee or the final decision-maker.
Responsibilities: Design, Sales Copy, and Upload to Website.
Link to PDF: https://daleobrochta.mbd2.com/wp-content/uploads/2021/09/Ice-Breaker-Fun.pdf
Book Project
Purpose: Pre-launch marketing for a book project on public speaking to collect names and build a relationship with further book buyers.
Responsibilities: Create Webpage and Manager Subscribers List
Linked to a signup landing page: https://www.understandingyourimage.com/book-project/
Published Book – Faces, Faces, Balloon Faces
Purpose: Faces, Faces, Balloon Faces by Magical Balloon-dude Dale is the first book written to help beginners to advanced balloon entertainers develop drawing skills. Many books have been written on cartooning, but this is the only book dedicated to drawing on balloons.
Faces, Faces, Balloon Faces will teach you how to draw eyes, eyebrows, ears, whiskers, noses, mouths, freckles, lips, shadows, scales/feathers, belly buttons, and much more. In addition to the drawing instructions, there are step-by-step instructions on how to create a one-balloon person. This 32-page book will improve everybodys drawing skills but is designed for entertains and designers to enhance their balloon designs.
Published: March 28, 2008
ISBN: 978-0972879309 Pages: 32
Responsibilities: Author, Graphic Design, Marketing, and Publication, Distribution
Press Release – Plainfield Park District, Week of the Young Child, closes on April 15th with Balloon Show.
Purpose: To promote a park district event along with being SEO-friendly for website searches.
Format: Blog Post
Target Audience: New papers and social media influencers in the Plainfield area.
Responsibilities: Writer and upload to a website.
Prezi Ad – Press Release – Ebook
Purpose: I wrote an ebook on how to write a press release for a grand opening. Because of my years of experience working as a grand opening entertainer, I’ve been associated with major grand openings in Chicago. From that experience, I produced an ebook that sold on my website GrandOpeningHelp.com.
Format: Prezi
Link to presentation: https://prezi.com/04e4mcecnngt/grand-open-press-release/
Case Study: Health Industry Distributors Association (HIDA) – Trade Show / Reception
Purpose: To show a prospective client how a problem was solved using my entertainment skills and the experience results.
Format: Blog Posting
Responsibilities: Writing Copy and Uploading to Website
Link to case study – http://putatwistonit.com/case-studies/health-industry-distributors-association-hida/
360 Product Image
Purpose: This 360 image was created to illustrate to a client what the product would look like from the front and the back.
Responsibilities: Created balloon sculpture, lighting, producing 360 images.
Print Media
Purpose: This was a paid print ad I designed to be used in the Library Entertainers Reference, which was mailed to all libraries in Illinois, Indiana, and Wisconsin,
Date: 2020 Edition
Responsibilities: Hiring graphic designer, selection of artwork, and text copy.
Print Ad – Daily Herald Newspaper
Purpose: This was advertising ran in conjunction with an interview I gave to the Daily Herald Newspaper.
Responsibilities: Graphic Design, Sales Copy
Posters
Purpose: To advertise an event either digitally, such as the first image, which is used in Facebook posts and Events calendar, or in a larger format to display on a wall. Not only are they great marketing tools, but they add value to a presentation as brand messages, websites, and visual elements are advertised in these documents.
Social Media Posts
Purpose: Stay connected with followers and promote activities, events, blogs, and new projects.
Responsibilities: Graphic design, text copy, and branding
YouTube Videos 50K Views Less Than 6 Months.
58,178 Views
Date: Dec 4, 2020
56,544 Views
Date Uploaded: Nov 13, 2020