Portfolio of Dale Obrochta

Dale Obrochta is a professional entertainer, entrepreneur, motivator, and business owner; he understands image perception from an individual and corporate perspective. Moreover, how these images project to the world. He helps individuals and companies enhance and improve their business brands. His expertise is personal, and business knowledge is always expanding.

VIDEO

Video Production – Introduction

Purpose: This video’s sole purpose is to connect with a prospective client and stand out from other prospects in the selection process and was used on libraryballoonshow.com website

Date: April 20, 2020 Format: YouTube

Distributed on: Landing page with customized email

Target Audience: Youth Service Librarians  Runtime: 1:25

Responsibilities: Videography, Lighting, Sound, Video Editing, Video Production, and Voice Over

TV Segment Proposal

Purpose: This is a one-sheet designed to highlight key elements in a TV segment for producers and staff, showing that I’m an expert on a topic and the information being presented is current and up-to-date. I use this for TV, Podcast, and newspaper interviews.

Format: PDF

Responsibilities: Graphics Designer, Researcher, and Wrote Text Copy

Lead Generation Presentation

Purpose: This marketing video showcase how I use my maketing experience as an entertainer to help a client generate leads at a trade show

Date: May 112, 2012 Format: YouTube

Distributed on: Website and Targeted Email Marketing Campaigns

Target Audience: Technology and Medical Industry  Runtime: 5:25

Responsibilities: Prezi Presentation, Voice Over, Video Editing, Sales Copy, Uploading to Website

10 Things A Performer Must Consider Post COVID-19

Purpose: This video was produced for

  • Stay current with industry news
  • Use as marketing collateral for restaurant entertainment program
  • To establish myself as an expert in the industry

Date: Feb 26, 2021 Format: YouTube

Distributed on: Twitter, LinkedIn & Facebook

Target Audience: Entertainment field  Runtime: 43:07

Responsibilities: Producer and Editor

AD: Cary Park District – Ad Mother/Sons Date Night

Purpose: This video was used as an advertisement during a paid, live Zoom show that I produced for Waterford Public Library during the start of the COVID-19 pandemic. This ad advertised an upcoming event for Mom’s and Son’s Dance

Date: Feb 24, 2021 Format: Zoom

Distributed on: Paid Zoom

Target Audience: Cary IL residents  Runtime: 0:23

Responsibilities: Produced, Video Editor, and Copywriter

AD: Waterford Public Library

Purpose: This video was used as an advertisement during a Facebook live show that I produced for Waterford Public Library during the start of the COVID-19 pandemic. This ad informs the public that the library had digital media available as people were not checking out books because of the fear of COVID-19.

Date: May 2020 Format: YouTube and Facebook

Distributed on: Facebook

Target Audience: Waterford, WI  Runtime: 0:23

Responsibilities: Produced, Video Editor, Copywriter, and Voice Over

Hospitality Ad

Purpose: Video for website advertising hospitaliety entertainment

Responsibilities: Selection of images, Sales copy, and Voice Over

AD: Mayor Keith Pekau – Golf Outing

Purpose: To promote a Golf Outing to VIP sponsors.

Responsibilities: Voice Over, Graphic Design, Video Editing


AD: M&D Transport

Purpose: To promote a hire new freight haulers

Responsibilities: Voice Over, Graphic Design, Video Editing

AD: Virtual Show Art of Inflation

Purpose: When COVID-19 shut down the entertainment industry, I created a virtual show. This video highlights the companies capabilities and what it can offer to a library looking for a virtual program. This video is used on the website to market this show to libraries.

Date: April 9, 2020 Format: YouTube

Distributed on: email marketing and Facebook

Target Audience: USA Libraries  Runtime: 0:37

Responsibilities: Produced, Graphic Designer, Video Editor, Copywriter, Voice Over, Uploading to website.

TEDx Talk: Exposure

Date: Dec 21, 2016 Format: YouTube

Purpose: This was performed live to an audience of 300 and streamed to over 2,000 individuals. The purpose of this presentation quick reminder of what “exposure” can mean when meeting people.

Date: May 2020 Format: YouTube and Facebook

Distributed on: Facebook and Streamed Live

Target Audience: TED Audience  Runtime: 4:50

Responsibilities: Speaker, Speech Writer, and Presenter

BLOG


How To Stand Out In A Library Zoom Program

Date: Dec 21, 2016 Format: Blog

Purpose: This blog article was designed for youth librarians and this article was designed to keep my name infront of prespective buyers of upcoming programs.

Date: Feb 2021 Format: Article

Distributed on: Email

Target Audience: targeted audience of 460 librarians  Word Count: 375

Responsibilities: Author and Editor

Link to Article https://www.libraryballoonshow.com/how-to-stand-out-in-a-library-zoom-program/


The External Factors Slowing Down Park Districts From Booking Events

Date: Feb 22, 2021 Format: Article

Purpose: This was to establish myself as an expert in park district entertainment industry.

Date: Feb 2021 Format: Blog

Distributed on: Facebook, Twitter, and LinkedIn.

Target Audience: Park district industry Word Count: 608

Responsibilities: Author and Editor

Link to Article https://www.mbd2.com/forum/balloon_Animal_Blog/the-external-factors-slowing-down-park-districts-from-booking-events/

Facebook Post for Clear Stream Recycling

Contracted vendor for ClearStream Recycling, to help the owner with Zoom presentation to the Colorado Recycling Community, where I developed and assisted in writing the presentation for the owner along with overseeing their Facebook business page.

The purpose of this Facebook post was to show the ClearStream Recycling container visually out preformed the standard recycling container.

Responsibilies: Graphic Designer, Sales Copy, and Social Media Post

Product Launch – Unlocking the Secrets of Restaurant Entertainment – Facebook Live Presentation

Product: This is an online membership program that teaches how to market entertainment to restaurant owners showing the benefit to restaurant entertainment.

Facebook Group: https://www.facebook.com/RestaurantEntertainmentGroup

Purpose: Facebook landing page where I can register subscriber to join my email list, and then using marketing funnels education and sell a $397 training course. I use this Facebook group to generate leads for the course and as a way to show that I’m an expert in the field of restaurant entertainment.

Format: YouTube live video using OBS broadcasting software. Date: Dec 25, 2017

Target Audience: Entertainment Industry

Responsibilities: Produce all video content, slideshows, MailChimp email funnels, along with research content.

Link to video: https://fb.watch/4QOuYy8HfX/

Live Interview – Improv Comedy and Public Speaking

This was a interview done at the Orland Park Toastmasters with a live audience recorded on a webcam and laptop computer.

Purpose: Video showing how improve can help a speaker improve a presentation.

Date: Jan 2019 Format: YouTube

Distributed on: Twitter, Facebook, and YouTube

Target Audience: People interested in public speaking and improv  Runtime: 14:43

Responsibilities: Graphics Design, Interview, Video Editing, Audio Enhancements, and Topic of Discussion.

Restaurant Entertainment Interview


Topic Discussion: How to use profiling when meeting a customer.

Purpose: Video to establish me as an expert in restaurant entertainment

Date Feb 15, 2019 Format: YouTube

Distributed on: Targeted Email Campaign and Facebook Group

Target Audience: Entertainment Industry

Responsibilities: Graphic Design of Opening, Video Editing, and Interviewing

Marketing One-Sheets

Purpose: Marketing collateral used as support data for hiring Dale as an entertainer where a second party will be presenting information to a committee or the final decision-maker.

Responsibilities: Design, Sales Copy, and Upload to Website.

Link to PDF: http://putatwistonit.com/wp-content/uploads/2018/03/Ice-Breaker-Fun.pdf

Book Project

Purpose: Pre-launch marketing for a book project on public speaking where I can collect names and build a relationship with futher book buyers.

Responsibilites: Create Webpage and Manager Subscribers List

Linked to signup landing page: https://www.understandingyourimage.com/book-project/

Published Book – Faces, Faces, Balloon Faces

Purpose: Faces, Faces, Balloon Faces by Magical Balloon-dude Dale, is the very first book written to help beginners to advanced balloon entertainers develop drawing skills. Many books have been written on cartooning, but this is the only book dedicated to drawing on balloons.

Faces, Faces, Balloon Faces will teach you how to draw eyes, eyebrows, ears, whiskers, noses, mouths, freckles, lips, shadows, scales/feathers, belly buttons, and much more. In addition to the drawing instructions, there are step-by-step instructions on how to create a one-balloon person. This 32-page book will improve everybody’s drawing skills, but is designed for entertains and designers to enhance their balloon designs.

Published: March 28, 2008

ISBN: 978-0972879309 Pages: 32

Amazon Link: https://www.amazon.com/Faces-Balloon-Dale-Obrochta/dp/0972879307/ref=sr_1_1?dchild=1&keywords=book+face+face+balloon+faces+by+dale+obrochta&qid=1618331502&sr=8-1

Responsibilities: Author, Graphic Design, Marketing and Publication, Distribution

Press Release – Plainfield Park District, Week of the Young Child, closes on April 15th with Balloon Show.

Purpose: To promote a park district event along with being SEO friendly for website searches.

Format: Blog Post

Target Audience: New papers and social media influencer in the Plainfield area.

Link to press release: https://www.mbd2.com/forum/balloon_Animal_Blog/plainfield-park-district-week-young-child-closes-april-15th-balloon-show/?utm_source=rss&utm_medium=rss&utm_campaign=plainfield-park-district-week-young-child-closes-april-15th-balloon-show

Responsibilities: Writer and to upload to website.

Prezi Ad – Press Release – Ebook

Purpose: I wrote an ebook on how to write a press release for a grand opening. Because of my years of experience working as a grand opening entertainer, I’ve been associated with major grand openings in Chicago, and from that experience, I produced an ebook that sold on my website GrandOpeningHelp.com.

Format: Prezi

Link to presentation: https://prezi.com/04e4mcecnngt/grand-open-press-release/

Case Study: Health Industry Distributors Association (HIDA) – Trade Show / Reception

Purpose: To show a perspective client how a problem was solved using my entertainment skills along with the results of the experience.

Format: Blog Posting

Responsibilities: Writing Copy and Uploading to Website

Link to case study http://putatwistonit.com/case-studies/health-industry-distributors-association-hida/

Print Media

Purpose: This was a paid print ad I designed to be used in the Library Entertainers Reference which was mailed to all libraries in Illinois, Indiana, and Wisconsin,

Date: 2020 Edition

Responsibilities: Hiring graphic designer, selection of artwork, and text copy.

Print Ad – Daily Herald Newspaper

Purpose: This was advertising ran in conjunction with an interview I gave to the Daily Herald Newspaper

Responsibilities: Graphic Design, Sales Copy

Posters

Purpose: To advertise an event either digitally, such as the first image which is used in Facebook posts and Events calendar, or in a larger format to display on a wall. Not only are they great marketing tools, but add value to a presentation as brand messages, websites, and visual elements are advertised in these documents.

2001 — Empty Stage — Image by © Royalty-Free/Corbis

Social Media Posts

Purpose: Stay connect with follower and promote activities, events, blogs, and new projects.

YouTube Videos 50K Views Less Than 6 Months.

58,178 Views

Date: Dec 4, 2020

56,544 Views

Date Uploaded: Nov 13, 2020

Websites:

UnderstaningYourImage.com

PutATwistOnIt.com