| Looking into the exhibit booth, you see sales staff processing orders. Standing in front, is a gray-haired CEO whose eyes are fixated on the hands of Magical Balloon-dude Dale. He watches as a red air filled tube twists and twirls, until it transfers into a visual work of art. In the aisle, perspective customers are gathering, watching, listening, and participating in the presentational entertainment. Your ears detect a balanced sales pitch between professional product representative and the good-humored entertainer. The sales staff is communicating with clients, gathering leads as foot traffic stops in the aisle.
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