Case Study: Hickory River Smokehouse – Grand Opening
Scenario: Hickory River Smokehouse is opening a new store at the Streets of Woodfield. This is the owner’s second location and looks to draw attention to the four day Grand Opening.
Goal: Have family-friendly entertainment, but generate a customer email database for marketing purposes.
Conclusion: Hickory River Smokehouse (HRS) hired Dale Obrochta to assist in the Grand Opening planning and entertainment. HRS is looking for an ambassador who can entertain, promote, and help generate a mailing.
“Dale had the entire restaurant laughing, and when he wasn’t making people laugh with his balloon art, he was educating them about the grand opening specials, encouraging people to check-in on Facebook, or having people register for a raffle which generated our email list.” said owner David. Dale’s four-day presence generated countless Facebook check-ins, stuffed the raffle box, and had people laughing.
“Dale’s knowledge about Grand Openings was a bonus and help with social and Internet marketing, along with providing signage promoting his appearance!”. Sheryl Abrams, Advertising & Marketing Mgr.