Case Study: Professional Research Consultants, Inc. – Trade Show
Scenario: Professional Research Consultants, Inc (PRC, Inc) is a main sponsor and contributor to the Excellence in Healthcare Conference. Each year customers and vendors regularly visit the booth. The conference is more about visibility and customer retention than lead generation. PRC, Inc is seeking a unique giveaway or activity that would generate a buzz on the trade show floor.
Goal: Find a unique giveaway which illustrates the corporate marketing statements of how their survey collection system is not “very good”, but produces “excellent” results.
Conclusion: PRC, Inc worked closely with Dale to establish a pre-show marketing campaign, while allowing Dale’s creative artwork to attract people to their booth. Dale’s visual art was stimulating to watch and provided a unique giveaway, incorporating the PRC, Inc mission statement of only providing the best inQuality, Service, Collaboration, Innovation, and Growth.
“Dale worked to make our event excellent by spending time before the event researching what we do and working with us to get the most out of his services. He has an extraordinary level of energy which brought people into our booth space. I can’t stress enough how many compliments we received and how many attendees asked where he was once he left. Overall Excellent! ” –Jessica Gochenour, Professional Research Consultants, Inc
Crowd Gathering Entertainment
Looking into the exhibit booth, you see sales staff processing orders. Standing in front, is a gray-haired CEO whose eyes are fixated on the hands of Magical Balloon-dude Dale. He watches as a red balloon twists and twirls, until it transfers into a work of art. In the aisle, perspective customers are gathering, watching, listening, and participating in the presentational entertainment. Your ears detect a balanced sales pitch between professional product representative and the good-humored balloon entertainer. The sales staff is communicating with clients, gathering leads as foot traffic stops in the aisle.
Attendees smile, point, and listen to Dale’s sales patter then presents them with a unique balloon sculptured specifically for that individual. In return, they provide a business card, swipe a badge or direct others towards your booth.
You observe balloon sculptures that instantly become eye-catching pointers as engaging perspective clients ask detailed question of the sales staff. Vendors from across the exhibit floor are asking if they can have a balloon for their booth. In exchange, they will display it and direct people to you.
As you look across the aisle, adjacent exhibitors stand in their booths just looking at the back of attendees heads as they walk pass their booths. Customers leaving your booth are happy, informed, and willing to boast about what they have seen and heard.
Watch the Video that Puts
a Twist to a Sales Pitch!
Dale worked to make our event excellent by spending time before the event researching what we do and working with us to get the most out of his services. His extraordinary level of energy brought people into our booth space. I can’t stress enough how many compliments we received and how many attendees ask where he was once he left. Overall Excellent! Jessica Gochenour, Professional Research Consultants, Inc
Take traffic building to a new level.
- Generate Leads Effortless
- Draw Crowds
- Relaxing Sales Pitch
- Fun-filled Atmosphere
- Professional Presenter
- Generate a Buzz on the Floor
- Personalized Giveaway
- Memorable Experience
- Only a 2′ x 2′ Space Requirement
- Works in Any size Booth – Island, In-Line, Corner or End Cap Booth
Have your meeting planner or event producer contact Dale about availability for your next trade show.